A modern and intuitive real estate platform designed to enhance property listings, improve user experience, and streamline property management.
Role
Web Designer
Tools
UX Research Wireframing Prototyping Design Systems
Date
December 2022 - 2023
Overview
What is APC of AZ?
All Peoples Church of Arizona (APC of AZ) is an all-digital, nonprofit faith community built to connect people across Arizona—and beyond—through meaningful online worship and conversation. With members joining from Flagstaff, Phoenix, Tucson, and out of state, APC’s vision was to create an accessible spiritual home where anyone could belong, regardless of distance.
While the church already had a web presence, the existing site wasn’t serving their growing, tech-forward audience. Navigation felt cluttered, the tone didn’t capture the warmth of the community, and members often struggled to find key information like livestreams or volunteer opportunities. The leadership wanted a website that felt alive, welcoming, and easy to explore—something that reflected their mission to connect people digitally.
All Peoples Church of Arizona (APC of AZ) is an all-digital, nonprofit faith community built to connect people across Arizona—and beyond—through meaningful online worship and conversation. With members joining from Flagstaff, Phoenix, Tucson, and out of state, APC’s vision was to create an accessible spiritual home where anyone could belong, regardless of distance.
While the church already had a web presence, the existing site wasn’t serving their growing, tech-forward audience. Navigation felt cluttered, the tone didn’t capture the warmth of the community, and members often struggled to find key information like livestreams or volunteer opportunities. The leadership wanted a website that felt alive, welcoming, and easy to explore—something that reflected their mission to connect people digitally.
Challenge
How can a faith community connect authentically online?
👤: "It’s hard to find sermons or events."
👤: "It’s hard to find sermons or events."
The primary challenge was to design a website that didn’t just serve as an information hub—but as a genuine point of connection. The church’s leadership wanted to ensure that members could easily access weekly sermons, stay informed on community initiatives, and participate in virtual events.
Additionally, the site needed to communicate legitimacy and trust to new visitors unfamiliar with digital worship, while feeling modern, accessible, and inclusive. The redesign had to balance functionality, clarity, and emotional connection—making sure every visitor felt part of something larger, even from behind a screen.
The primary challenge was to design a website that didn’t just serve as an information hub—but as a genuine point of connection. The church’s leadership wanted to ensure that members could easily access weekly sermons, stay informed on community initiatives, and participate in virtual events.
Additionally, the site needed to communicate legitimacy and trust to new visitors unfamiliar with digital worship, while feeling modern, accessible, and inclusive. The redesign had to balance functionality, clarity, and emotional connection—making sure every visitor felt part of something larger, even from behind a screen.
Research and Discovery
Listening to the community
Before any wireframes or color palettes were chosen, I immersed myself in the existing experience. I analyzed user behavior on the previous site and held informal conversations with church leaders and active members to understand frustrations and aspirations.
Several consistent pain points emerged:
It took too long to find sermons or upcoming events.
The site lacked emotional resonance—it didn’t feel like APC.
Visual inconsistency and poor structure made navigation confusing.
These insights informed the new direction: design a user-centered website grounded in empathy, with pathways that feel intuitive and storytelling that reflects connection.
Before any wireframes or color palettes were chosen, I immersed myself in the existing experience. I analyzed user behavior on the previous site and held informal conversations with church leaders and active members to understand frustrations and aspirations.
Several consistent pain points emerged:
It took too long to find sermons or upcoming events.
The site lacked emotional resonance—it didn’t feel like APC.
Visual inconsistency and poor structure made navigation confusing.
These insights informed the new direction: design a user-centered website grounded in empathy, with pathways that feel intuitive and storytelling that reflects connection.
Ideation and Design Process
Building Structure Around Belonging
The design process began by reorganizing the website’s flow. Rather than placing “About,” “Events,” and “Sermons” in isolation, I restructured the site around intent: how users wanted to connect, watch, or give. This refined information architecture created a clear, emotion-driven path through the site—focusing on what mattered most to the community.
The design process began by reorganizing the website’s flow. Rather than placing “About,” “Events,” and “Sermons” in isolation, I restructured the site around intent: how users wanted to connect, watch, or give. This refined information architecture created a clear, emotion-driven path through the site—focusing on what mattered most to the community.
Wireframes and early sketches reflected this shift toward storytelling and clarity. I experimented with layout options that emphasized imagery and space, ensuring that each page felt open, welcoming, and easy to navigate.
As feedback came in from staff and community members, I refined the designs to balance aesthetic and practicality—ensuring important actions like “Join Live” and “Give” were visible without overwhelming the user.
Wireframes and early sketches reflected this shift toward storytelling and clarity. I experimented with layout options that emphasized imagery and space, ensuring that each page felt open, welcoming, and easy to navigate.
As feedback came in from staff and community members, I refined the designs to balance aesthetic and practicality—ensuring important actions like “Join Live” and “Give” were visible without overwhelming the user.
Visual Identity and Branding
Reflecting faith through design
Once the structure felt right, I shifted focus to the church’s visual language. APC’s online identity needed to be modern yet comforting—faithful to its mission while appealing to a diverse audience.
The updated color palette drew inspiration from Arizona’s natural tones: muted earth hues paired with warm highlights that mirrored sunrise across the desert. Typography was softened for readability, while imagery centered on real people and moments of reflection rather than traditional iconography.
Together, these visual choices communicated belonging, compassion, and connection—the heart of APC’s brand.w direction: design a user-centered website grounded in empathy, with pathways that feel intuitive and storytelling that reflects connection.
Once the structure felt right, I shifted focus to the church’s visual language. APC’s online identity needed to be modern yet comforting—faithful to its mission while appealing to a diverse audience.
The updated color palette drew inspiration from Arizona’s natural tones: muted earth hues paired with warm highlights that mirrored sunrise across the desert. Typography was softened for readability, while imagery centered on real people and moments of reflection rather than traditional iconography.
Together, these visual choices communicated belonging, compassion, and connection—the heart of APC’s brand.w direction: design a user-centered website grounded in empathy, with pathways that feel intuitive and storytelling that reflects connection.
Final Design
A modern, connected experience
The redesigned All Peoples Church of Arizona website now embodies the spirit of digital community. With clearer navigation, meaningful visuals, and improved functionality, users can easily join live services, explore small groups, and stay engaged with weekly updates.
The experience feels cohesive and intuitive—every page designed with intention to connect, inspire, and welcome. Post-launch, church members reported greater ease in finding events and sharing the site with new visitors, reflecting a tangible improvement in engagement.
The redesigned All Peoples Church of Arizona website now embodies the spirit of digital community. With clearer navigation, meaningful visuals, and improved functionality, users can easily join live services, explore small groups, and stay engaged with weekly updates.
The experience feels cohesive and intuitive—every page designed with intention to connect, inspire, and welcome. Post-launch, church members reported greater ease in finding events and sharing the site with new visitors, reflecting a tangible improvement in engagement.
Reflection
Designing for connection behind screens
Redesigning APC’s digital presence was more than a design project—it was a chance to rethink how faith-based communities can thrive online. The process reinforced the idea that human connection isn’t limited by physical spaces, and that thoughtful design can bridge those distances in meaningful ways.
By combining clear structure, emotional branding, and inclusive design, APC of AZ now stands as a model for how modern churches can adapt, inspire, and connect in a digital-first world.
Redesigning APC’s digital presence was more than a design project—it was a chance to rethink how faith-based communities can thrive online. The process reinforced the idea that human connection isn’t limited by physical spaces, and that thoughtful design can bridge those distances in meaningful ways.
By combining clear structure, emotional branding, and inclusive design, APC of AZ now stands as a model for how modern churches can adapt, inspire, and connect in a digital-first world.
What I would've done next …
While the redesign successfully established a cohesive digital presence for APC of AZ, there are additional opportunities I would explore given more time and resources.
I would focus on enhancing community interactivity, such as creating a members-only portal for small group discussions, prayer requests, and volunteer coordination. This could deepen engagement and strengthen the sense of belonging across regions.
Additionally, I would implement localized experiences for members in different parts of Arizona and beyond, tailoring content, events, and notifications to reflect regional needs and interests.
Finally, I would integrate more media-rich content, such as podcasts, devotionals, and interactive storytelling features, to provide members with multiple ways to engage spiritually.
These next steps would build on the existing foundation to create an even more immersive, connected, and meaningful digital faith experience.
While the redesign successfully established a cohesive digital presence for APC of AZ, there are additional opportunities I would explore given more time and resources.
I would focus on enhancing community interactivity, such as creating a members-only portal for small group discussions, prayer requests, and volunteer coordination. This could deepen engagement and strengthen the sense of belonging across regions.
Additionally, I would implement localized experiences for members in different parts of Arizona and beyond, tailoring content, events, and notifications to reflect regional needs and interests.
Finally, I would integrate more media-rich content, such as podcasts, devotionals, and interactive storytelling features, to provide members with multiple ways to engage spiritually.
These next steps would build on the existing foundation to create an even more immersive, connected, and meaningful digital faith experience.
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