Designing for Different Audiences
Creating social graphics for two distinct organizations — a cybersecurity company and a church — and adapting design styles to fit each community’s voice and purpose.
Role
Graphic Designer
Tools
UX Research Wireframing Prototyping Design Systems
Date
June 2025 - Present
Overview
Challenge
The main challenge was creating cohesive visuals that balanced professionalism with personality. Towerwall’s graphics needed to convey authority and trust in the cybersecurity industry, while St. Peter’s UCC required warmth, community, and inclusivity.
Approach
I started by reviewing each organization’s existing branding and tone of voice.
Towerwall: For September, I designed weekly posts centered on cybersecurity awareness, using bold typography, geometric layouts, and a structured color palette inspired by the company’s brand identity.
St. Peter’s UCC: For November, I focused on seasonal church updates and event highlights, integrating soft, welcoming tones and imagery that reflected togetherness and gratitude.
Throughout both projects, I experimented with composition and hierarchy, ensuring that each design communicated clearly on multiple platforms.
Socials
Outcome
The designs received positive feedback for their clarity and alignment with each organization’s identity. My work helped Towerwall maintain a consistent visual presence during Cybersecurity Awareness Month and supported St. Peter’s community outreach during the holiday season.
Reflection
Designing for two vastly different audiences taught me how to adapt visual language to distinct communication goals. I learned to move between formal, corporate design systems and community-oriented visuals — all while keeping accessibility and message clarity at the forefront.
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